Jason Hairston, KUIU's Founder, attributes his enthusiasm for the outdoors to his father. Most of their family vacations were centered around back country hunting, the further they could go and the longer they could be out, the more rewarding the hunt.
As an adult, his renewed interest in hunting left him wondering if there was a better way of doing it. The goal was to create the lightest and highest performing hunting gear with a focus on back country hunting. The result is just that, comfortable, lightweight and effective apparel and gear that allows the hunter to go further and hunt harder.